GroundTruth is a media company that turns real-world behavior into marketing that delivers real business results. Using observed real-world consumer behavior, like location and purchase data, it creates targeted advertising campaigns across all screens for advertisers. GroundTruth then measures how consumers respond to the campaigns – including if they physically show up to a location or website – to understand the real business results generated by a brand's advertising. GroundTruth’s proprietary Location, Place, and Visitation data sets are accredited by the Media Ratings Council and trusted by thousands of brands and their agencies.
Job Responsibilities:
- Provide actionable insights from the growth experiments
- Understand core drivers of engagement to segment customers into meaningful and actionable cohorts
- Bring a scientific approach to our hypothesis generation and experimental design
- Answer business-related questions through exploratory data analyses and ad-hoc reporting that drives acquisition, activation, retention, and monetization
- Analyze user behavior to inform design and product decisions
- Define proper measurable metrics/variables for analyzing a business problem and provide actionable recommendations
- Collaborate across teams in the organization to improve data-driven decision making
- Build data visualizations used by the Growth and Leadership teams
Skills Required:
- SQL
- Basics of Python
- Experience in working with data and conducting statistical and/or numerical analysis
- Understanding of how to design experiments in a rigorous and statistically significant way
- Detail-oriented with the ability to translate quantitative and qualitative data into solid customer insights
- An effective communicator who is able to express sophisticated concepts effectively, able to tell a good story, and support it with numbers and visuals
Eligibility Criteria:
1)BE/BTech
2)Year of Passing: only 2023 and 2024
Location: Gurgaon
Internship will start from January 2024 till May 2024
Internship Stipend: 32K to 35K per month
Apply Link: Click Here